Cutting planning time to unlock sales potential.
Field sales reps were spending too much time manually planning visits — time that could have been better spent with clients.
Blindspot’s idea was simple: give reps a faster, smarter way to plan their week. My role was to design a mobile-first MVP that would help them secure early customers
and funding.
We created an app that lets reps either plan manually or get AI to map optimized routes for them, based on client priority and location. What used to take hours could now happen in minutes — and reps could get back to doing what they do best.
My role
Product Design
Competitive Analysis
UX/UI
Prototyping
Brand Alignment
Company
Blindspot (2024)
We had the
wrong assumption.
The team thought reps planned visits annually, but research showed they actually plan week by week. That changed everything.
Quick adaptation, clear overview.
We designed a weekly view that made it easy to see, plan, and adjust visits — either manually or with AI help. A dynamic map view let reps tweak routes quickly, while client lists stayed flexible and easy to update.
Aligning brand
and visuals.
Visually, we pivoted from a light to a dark theme after testing, as it aligned better with the client's brand — luxurious, dynamic, and unconventional. It also gave me the fun challenge of designing my first dark mode app.
Impact 1
First clients
With the prototype in hand, Blindspot secured their first customers and funding to move into development.
Impact 2
Hours to minutes
Planning dropped from hours to minutes, letting reps focus on what matters most.
Team
Sam Verschooten (PM)
Abel Van den Briel (Dev)
Product Design (me)
Learning
Validate early
Validating assumptions early saved us a lot of headaches. Testing rough ideas fast meant we caught big changes before investing too much time.
Learning
Explore more
Next time, I’d push even harder for deeper exploration upfront before coming up with solutions — leaving more space to challenge ideas before getting locked into them.
Improvement
Polishing
I also took it as a personal challenge to elevate the UI and improve accessibility throughout the app — knowing there's always room to push for a better, more inclusive experience.
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